Civic Nation is seeking a Press Secretary for Made to Save, a national public education and grassroots mobilization campaign working to save lives by increasing access & trust in the COVID-19 vaccines.
Thanks,
Anita
Title: Press Secretary
Status: Exempt
Reports to: Vice President of Communications
Salary: $100,000- $125,000
Civic Nation is seeking a Press Secretary for Made to Save, a national public education and grassroots mobilization campaign working to save lives by increasing access & trust in the COVID-19 vaccines. The effort serves as a centralized hub to coordinate and disseminate messages and effective strategies through a broad coalition of trusted partners.
Reporting to the Vice President of Communications, this person will be primarily responsible for creating a measurable media strategy to drive interest among national and local media audiences; using strategic narrative and storytelling to support earned media efforts; and cultivating and maintaining relationships with journalists for digital, print, tv and radio outlets.
The ideal candidate for this position brings 7-10 years of experience in Communications, Media Relations, or Public Relations, with a preference for individuals with experience in rapid response environments for policy or political initiatives. Agency experience is also appreciated. To be qualified for this role, you have a background in managing fast-moving, proactive media plans for national policy, advocacy, or healthcare initiatives, have excellent writing skills, and a strong understanding of the national media landscape.
This role will likely have direct reports as the program expands and as we continue to build our Communications team. Final candidates will be asked to complete a written exercise.
This is a remote, "short" term campaign that will end in July 2022.
ABOUT MADE TO SAVE
The Made to Save campaign, launched in April 2021, is an education, outreach, and grassroots mobilization effort working to save lives by building public trust in the COVID-19 vaccines through trusted messengers who can engage in dialogue and share clear, consistent information with communities most impacted by the pandemic.
The effort is anchored in the power of grassroots organizing, centered in equity, rooted in evidence-based strategies to build trust, and informed by public health experts. We aim to depoliticize the COVID-19 response and deploy trusted messengers to engage in trust-building dialogue and empower local groups to lead.
Building trust in vaccines requires an intentional and careful approach. Made to Save serves as a centralized hub to coordinate and disseminate proven messages and effective strategies through a broad coalition of trusted partners. We also provide financial and outreach support to community-based organizations in areas hardest hit by the virus, which are overwhelmingly Black, Brown, and Indigenous communities where discrimination and systemic racism have created health inequities and bred disproportionate levels of medical distrust.
ABOUT CIVIC NATION
Civic Nation is a home for changemakers who inspire, educate, and activate people around the issues that will define this generation. We empower people to take on the biggest challenges of our time — strengthening democracy; foster civic engagement, social justice and voter participation; addressing public health crises; fighting for gender equity; and more.
Civic Nation drives real, meaningful change by shifting culture, systems, and policy. We organize at every level and serve as a connector — of people and programs, of grassroots activists and leaders of industries and organizations, of ideas and the resources to make them reality. Our goal is to empower individuals, companies, institutions, and organizations to create a more inclusive, equitable America.
YOUR IMPACT
- Create and execute measurable media relations strategy. Manage all media coordination activities, including interview requests and media preparation
- Lead the monitoring and identification of earned media opportunities to highlight the Made to Save campaign with media, in internal publications and on the Made to Save website and social media platforms
- Ensure the proper tools and technology are available for effective operation, such as, a robust media list, and technology necessary for teleconferences and media clips collection and reporting
- Track and analyze channel metrics to gauge what we can do better and continually refine our approaches
- Work with program staff to create program-specific communication strategies, media plans, and public awareness plans
- Build and maintain relationships with journalists and communications colleagues in ally organizations that represent key audiences, such as Spanish-speaking, rural, and minority populations. Initiate and manage special media projects, trainings, and events that foster relationship-building with journalists
- Lead media training of Made to Save spokespersons
YOUR EXPERIENCE
- 7-10 years of experience in communications, public relations, media relations, or press management, primarily with a healthcare, social justice, policy, and/or a political focus
- Newsroom, agency or nonprofit experience is preferred
- Demonstrated experience and comfortable with creative, innovative thinking that expands and further solidifies Made to Save's brand. Ability to effectively promote and disseminate the mission of the Made to Save
- A track record of getting results in a fast-paced professional environment
- Experience in healthcare advocacy or working with communities of color preferred
YOUR COMPETENCIES
- Ability to expertly execute tactics as part of an integrated approach to communications, media relations, storytelling, events, publications, and digital media
- Ability to quickly grasp and articulate the essence of a message. Ability to translate complex health care issues into digestible content for general audiences
- Proficient knowledge of Associated Press and Chicago styles. Exceptional writing, editing, proofreading, copy editing and organizational skills with a keen attention to detail
- Ability to provide media and crisis support during emergency situations
- Value community building and relationships and have a clear theory of change for how to build trust in underserved communities
- Strong interpersonal, network and leadership skills. Comfort and confidence engaging with diverse populations. Strong ability to listen, understand, connect, earn trust of, and collaborate with a diverse group of people and employees at all levels of the organization
- Comfort in a rapidly changing environment and demonstrated ability to manage multiple priorities at any given time
- A demonstrated understanding of the role that racial inequity plays in our society, in public health outcomes, and in progressive policies
SALARY & BENEFITS
The salary range for this position is $100,000- $125,000 annually, commensurate with experience. Our comprehensive benefit plan includes 100% employer-paid health, dental, and vision insurance for employees, generous paid time off, access to 401k plan, and more.
TO APPLY
Please go to civicnation.org/careers to submit a cover letter and resume. The cover letter, addressed to Kimberly Alleyne, should be concise, compelling, and include what makes you the best fit for this role. As all good relationships are built on trust, whether with friends, family or otherwise, please also include what trust means to you and how you think about building trust. The urgency of this campaign matches the urgency of the crisis we face. We will be scaling up quickly and applications will be reviewed on a rolling basis.
At Civic Nation, diversity, equity, and inclusion are directly aligned with the fundamental belief that people are inherently capable but often lack opportunity. We know that a diverse workforce allows us to see problems in more nuanced ways, creating the thought leadership needed to fulfill our mission and reach our goals. Civic Nation is an equal opportunity employer and welcomes people from all backgrounds, experiences, abilities, and perspectives to apply.
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