Digital Organizing Director
Yes on SQ 805
Location flexible
State Question 805 is a proposed constitutional amendment in Oklahoma that would end the use of sentencing penalties for nonviolent crimes. Yes on 805, Inc. has submitted signatures for the initiative and expects to be on the ballot in November 2020. Yes on 805, Inc. is a diverse and bipartisan coalition that includes business and faith leaders, criminal justice reform advocates, and directly impacted people in Oklahoma.
How to Apply
For consideration, please submit a résumé, cover letter, and a relevant digital plan or work sample. Please do not provide samples that are confidential or proprietary.
Applications are due by Friday, June 12. However, applications will continue to be accepted until the position is filled.
Applications can be emailed to Samantha Galing at samantha@yeson805.org.
Those with a history of arrest, conviction, incarceration, or other entanglement with the criminal legal system are strongly encouraged to apply.
Responsibilities
The scope of work is primarily three buckets: 1) social media, 2) email, and 3) distributed organizing, with the goal of establishing an integrated digital strategy.
Social media:
Make recommendations on use of other social media channels
Draft a comprehensive social media plan through November 2020 that will persuade voters, engage supporters, and grow the campaign's reach
Write compelling, creative, and engaging copy for all social media channels that amplifies Yes on 805's messaging, with an emphasis on persuasion and mobilization
Think strategically and creatively about how best to use content on each social media channel, including developing creatives specific for particular social media channels
Center voices of those directly impacted, respectfully amplifying their personal stories on social media channels
Continuously monitor social discovery tools and stay attuned to current events and trending content, identifying strategic engagement opportunities
Work with grasstops working group to identify and utilize endorsers with social media influence
Work with grassroots working group to amplify online and offline actions and events
Work with comms vendor on any Twitter outreach to reporters
Provide weekly detailed reports on content performance with recommendations to improve performance and overall social media strategy
Email:
Manage Yes on 805's email program
Draft overall email plan through November 2020
Write compelling, creative, and engaging copy for email blasts that amplifies Yes on 805's messaging and moves volunteers up the ladder of engagement
Work with grassroots working group to push out online and offline actions and events
Provide weekly detailed reports on email performance with recommendations to improve performance and overall email strategy
Distributed organizing:
Ensure the distributed organizing plans and strategies are folded into the social media and email programs
Assist in overseeing use of digital voter contact and mobilization tools, including providing training to volunteers and coalition partners
Work with grassroots working group and coalition partners in engaging in distributed organizing
Draft compelling and engaging content for peer-to-peer texting
Funnel hot leads generated through the social media and email programs into the distributed organizing program
Other:
Assist in coordinating with website vendor on any significant website changes
Make minor updates and edits to the website
Create RSVP landing pages for online and offline actions and events
Assist in coordinating with storytelling and ad vendor on digital ad design
Participate in coalition meetings and calls, as well as working group meetings and calls
Qualifications
Prior experience or knowledge of criminal justice reform preferred
Experience managing social media channels and email programs
Exceptional writing skills with a wide array of tone and personality
Experience with graphic design, video editing, and developing creatives
Experience using digital outreach for storytelling
Familiarity with ActionNetwork and Team, or similar, preferred
Knowledge of VAN and an understanding of field metrics
Ability to work under pressure and meet strict deadlines
Good sense of humor and ability to adapt to a fast paced, changing work environment
Ability to work long and irregular hours, including some nights and weekends
Experience working remotely
Willingness and availability to travel to Oklahoma as needed
Compensation
This is a short-term, independent contractor position. The monthly salary is set at $7,000.
Equal Opportunity Employment / Diversity
Yes on 805, Inc. is committed to diversity and does not unlawfully discriminate against employees or applications for employment on the basis of an individual's race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, citizenship, age, disability, marital status, veteran status, history of entanglement with the criminal legal system or any other status protected by applicable law. This policy applies to all terms,
conditions, and privileges of employment, including recruitment, hiring, placement, compensation, promotion, discipline and termination.
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