ACM Strategies is hiring a Digital Advertising Strategist
ABOUT ACM STRATEGIES
ACM Strategies is the offensive coordinator for the progressive movement. We're an award-winning, women-led firm that specializes in building digital campaigns thatDi educate, inoculate, and turn people into activists. We're dedicated to building a more equitable America where everyone can thrive, regardless of their identity or economic status. Our clients include labor unions, nonprofits, coalitions, and advocacy groups that are committed to making our country a better place to live and work. To learn more about what it's like to work at ACM Strategies, the benefits we provide, and what success and a typical week would look like in this position please visit our careers page: https://www.acmstrategies.com/careers
THIS JOB
The Digital Advertising Strategist is a full-time, permanent job that can be done remotely from anywhere in the United States. The Digital Advertising Strategist is part of the Client Services team and reports to the Director of Client Services. The Digital Advertising Strategist develops and executes creative strategies that raise money and awareness and motivate people into action. Your expertise is in reaching new audiences and growing movements. You can quickly switch between unique and varied voices of ACM Strategies' clients, which include leading organizations that do world-changing things like fight for safe workplaces, combat disinformation, advance voting rights, work to make green energy more equitable, push for a pathway to citizenship for undocumented Americans, expose the funders of right-wing extremism, and change the narrative about economic policy. You're innovative, results-driven, and an early adopter of new platforms and tactics. While you specialize in advertising strategy, you're a team player committed to ensuring clients' broader digital strategy needs are being met.
In a typical week you:
Provide strategic direction for client campaigns, including programmatic, paid social, and paid search efforts
Write ad copy and develop creative concepts
Use Meta Business Suite, Google Ads, and other platforms to launch and manage eye-catching and memorable ads
Suggest, manage, and track advertising budgets for clients
Fact check and proofread content before launch
Track results, put them into context, and produce and present professional reports to clients
Make strategy recommendations and improvements based on data
Participate in weekly meetings with clients
Monitor the news for rapid response opportunities and come up with imaginative ways to be part of the conversation
Create online actions, draft and schedule social media content, and provide broad digital strategy support as needed
Write blog posts about digital strategy for ACMStrategies.com
REQUIREMENTS
These are the requirements for this position:
A solid understanding of the progressive movement and a commitment to building a more just and equitable world
1-3 years of experience developing and executing digital advertising strategy
Confidence setting up and maintaining ads using platforms such as Meta Business Suite and Google Ads
Experience using programmatic ad tech
Strong creative instincts
An ability to stay on top of the news and industry trends so we can make the best possible recommendations to clients
Extraordinary attention to detail, including spelling, grammar, punctuation, and brand styles. This is extremely important to us — you should be able to launch content on behalf of high-profile clients without requiring edits.
An ability to analyze metrics and make recommendations for testing and optimization
Basic graphic design skills
Experience creating videos or graphics in a rapid-response situation
The focus to be a self-manager. This is a remote position, so you should be confident in your ability to stay on track.
We hope you bring one or more of these bonus skills:
Experience using Action Network, EveryAction, and/or similar tools
Experience using ActBlue
Fluency or proficiency in Spanish
Experience working with a digital agency, labor union, political campaign, or progressive organization
Experience working with a small team, where responsibilities may change quickly
Comfort working remotely with a team across several different time zones, using tools such as Slack, Asana, and Google Docs
TO APPLY
Send a résumé and work sample to team@acmstrategies.com with the subject line "Digital Advertising Strategist 2022." In lieu of a cover letter, please answer the following question in fewer than 250 words: Why are you seeking a position working in the progressive advocacy space?
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