The Chesapeake Bay Foundation seeks a Digital Advocacy and Fundraising Manager to be based at Philip Merrill Environmental Center located in Annapolis, MD.
The Chesapeake Bay Foundation (CBF) is the largest regional non-profit conservation organization working solely to save the Bay. Established in 1967, CBF has a staff of approximately 185 employees working in offices in Annapolis Maryland; Richmond and VA Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C., and in 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water polices, restoring waterways, and litigating when necessary. CBF's headquarters office in Annapolis, MD is the Philip Merrill Environmental Center, the world's first U.S. Green Build Council's LEED platinum building. In 2014, CBF opened The Brock Environmental Center in Virginia Beach, VA. The Brock Center is one of the most energy efficient, environmentally smart buildings in the world. CBF has an annual budget of approximately $21 million and is supported by more than 200,000 members and e-subscribers. For more information on CBF please visit www.cbf.org.
The Digital Advocacy and Fundraising Manager position resides in the Communications Department, one of four programmatic departments at CBF (the others being Environmental Education, Environmental Protection and Restoration, and Litigation). At the Chesapeake Bay Foundation, the Communications Department is a programmatic department. Its role is to market CBF's priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF's Communications activities are broken into five functional areas: Writing and Content Development, Creative Services, Media Relations, Digital Outreach, and Operations and Internal Communications. Through these five areas of expertise, Communications staff develop narrative, graphic, and video content through all our communications channels; research and write, utilizing storytelling to make stories "sticky;" manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile optimized website, action alerts, outgoing email program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages CBF's video strategy, internal communications, and public opinion research. The Digital Advocacy and Fundraising Manager will serve on the Digital Media team and will report to the Director of Digital Media and Community Building. The Digital Advocacy and Fundraising Manager will manage and coordinate all aspects of CBF's digital fundraising and advocacy programs. Acting as subject matter expert and project manager, the candidate will work in close collaboration with digital communications, fundraising, grassroots advocacy experts, and outside consultants. His or her main charge will be to design, execute, and analyze multi-channel fundraising and advocacy campaigns that advance the organization's mission to save the Bay. Taking direction and supervision from the Director of Digital Media and Community Building, the Digital Advocacy and Fundraising Manager will:
CBF is looking for a strategic and creative digital thinker with a solid understanding of the online fundraising and advocacy landscape and strong project management skills. Leading candidates will have at least four years' experience designing and executing successful digital advocacy and fundraising campaigns at an issues-based advocacy organization or campaign. The ideal candidate will be a graduate from an accredited 4-year university or college majoring in Communications, English, Marketing, Policy, or a related field. A passion for digital media as well as the ability to translate complex scientific concepts into lay terms, particularly for fundraising and advocacy communications, is required. Must also demonstrate a knowledge of environmental issues and a commitment to fixing them. Experience with social media and mobile strategies for the purposes of fundraising and advocacy would be advantageous. Human Resources/FY16-1-DAFM Chesapeake Bay Foundation Cbf_employment@cbf.org
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