Civic Nation seeks a Digital Director to lead, vision, plan, and execute digital and communications work for Civic Nation and its initiatives and campaigns. The Digital Director will lead the digital team and drive strategy and performance across social media, email, digital fundraising, digital advertising, SMS, messaging strategy, and more. The ideal candidate for this position has a demonstrated ability to foster an environment of collaboration and teamwork, is an expert in data and culture driven digital strategy, has a deep understanding of how to build trust and community online, and is passionate about using digital tools in service of a more inclusive, equitable America.
The Digital Director oversees the execution of storytelling, audience development, and community engagement online to drive brand relevance, cultural impact, community engagement and growth, and revenue. This role manages the digital team, guiding the creative and strategic direction of content, including engaging with relevant conversations around breaking news, national events, and thought leadership.
The Digital Director will play a key cross-functional role, working closely with Communications, Creative, Data, Talent, initiative, and other teams. This role is primarily responsible for the digital strategy and outcomes for Civic Nation and its campaigns, and the following initiatives: ALL IN Campus Democracy Challenge, Change Collective, It's On Us, and We The Action. The Digital Director will also collaborate with the When We All Vote digital team.
ABOUT COMMUNICATIONS
The Communications Team is focused on telling the story of Civic Nation's work. Through creative messaging, digital activations, media relations, and more, the Communications Team amplifies the work of all Civic Nation initiatives and campaigns.
ABOUT CIVIC NATION
Civic Nation is a nonprofit ecosystem for high-impact organizing and education initiatives working to build a more inclusive and equitable America. Civic Nation shifts culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders and influencers to tackle some of our nation's most pressing social challenges. Six initiatives and campaigns are a part of the Civic Nation family: When We All Vote, ALL IN Campus Democracy Challenge, It's On Us, We The Action, the Change Collective, and SAVE On Student Debt.
YOUR IMPACT
- Set, manage, oversee, and implement Civic Nation's digital strategy, including social media, email, SMS, digital fundraising, and more.
- Lead, develop, supervise, and coach the digital team, managing a centralized digital strategy, overseeing the day-to-day operations for flawless execution of all assets and copy, providing direction, feedback, and support, and ensuring the working environment fosters diversity, inclusion, and belonging.
- Implement team-wide policies in collaboration with the EVP of communications, including central calendars, data reporting, and more.
- Set clear digital goals and objectives for the team aligned to broader Communications team and organizational goals, and oversee the execution.
- Provide strategic and creative thought leadership across Civic Nation's initiatives, supporting and/or developing each initiative's digital strategy, ensuring a steady cadence of high-quality, engaging content that reflects our goals and mission.
- Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms for Civic Nation, the initiatives, and campaigns.
- Manage the creation and production of digital projects, ensuring the highest quality output on all online channels.
- Set, manage, and oversee organic and paid social media strategy across the full ecosystem of current platforms and Civic Nation initiatives and campaigns.
- Provide strategic digital advice to senior leadership across the organization.
- Collaborate across teams, including partnerships, press/media, organizing, data, and more, to ensure each initiative's goals are met
- Closely monitor industry trends in digital engagement and analyze data insights to proactively adjust our strategies and to ensure Civic Nation is a leader in digital engagement and identify new opportunities for reach and engagement.
- Develop digital strategy proactively for planned moments and reactively for unplanned moments (e.g. emergencies, breaking news, cultural waves, talent engagement, ), ensuring the team demonstrates agility and responsiveness.
- Collaborate with EVP of communications to shape executive thought leadership strategy presence on social media.
- Hire and manage consultants and freelancers as needed.
YOUR EXPERIENCE
- 7+ years experience in developing and executing successful digital strategies across various platforms and tools.
- 4+ years of experience working in the nonprofit, advocacy, or political space.
- 3+ years of experience managing individuals and teams.
- An understanding of the broader civic engagement and political advocacy space.
- Demonstrated portfolio showcasing impactful and engaging digital campaigns with measurable reach and engagement outcomes.
- Expertise in using digital tools effectively, including Sprout Social, Asana, Canva, WordPress, EveryAction or HubSpot, Mobile Commons, and all social platforms, with a proven track record of growing audiences and engagement on each.
- Experience running large email and social media campaigns, preferably for a nonprofit, advocacy, or political organization.
- Experience developing and managing budgets, strategies, and projects.
- A proven track record of navigating complex issues, leading diverse teams, managing multiple stakeholders, effective decision making and producing results.
- Strong leadership skills with demonstrated experience managing a digital team, including coaching, providing feedback, and project management to support team success.
- Highly organized, with the ability to handle multiple tasks to meet deadlines.
YOUR COMPETENCIES
- A strong commitment to Civic Nation's mission and the work of our initiatives.
- Excellent organizational, management and interpersonal skills.
- Excellent analytical, writing, and oral communication skills.
- Strong ability to listen, understand, connect, earn trust of, and collaborate with employees at all levels of the organization and across backgrounds.
- Meticulous attention to detail.
- Ability to make decisions and solve problems independently, effectively and creatively.
- Ability to simultaneously juggle multiple projects while also consistently meeting goals and deadlines.
- Values fully integrated communications strategy across all online and offline channels.
- Demonstrated flexibility and openness in responding to changing work priorities.
- Ability to work independently and in a team environment.
- Proficiency in the Google Suite.
- Experience using email CRMs such as EveryAction and/or HubSpot.
- Expertise in using digital tools effectively, including Sprout Social, Asana, WordPress, EveryAction or HubSpot, Mobile Commons, and all social platforms, including Instagram, TikTok, X, Facebook, X, LinkedIn, Threads, BlueSky, and more.
- Experience running effective digital advertising campaigns and managing grassroots fundraising campaigns.
- Proficiency in reporting and analyzing social and email data in order to inform decision making.
- Strong teamwork, critical thinking, multi-tasking, and problem-solving skills.
- Demonstrated flexibility and openness in responding to changing work priorities.
SALARY & BENEFITS
The Washington, DC-based salary range for this position is $100,980.00—$110,160.00 (will be adjusted for cost of labor for the candidate's work location) annually, commensurate with experience. Our comprehensive benefits plan includes 100% employer-paid health, dental, and vision insurance for employees, flexible paid time off, paid family & medical leave, access to a 401k plan, and more.
PROCESS TIMELINE
Candidates can expect the following hiring process and timeline (please note that this timeline may be subject to change):
- September 22-26: First-Round Interviews
- September 26-September 29: Writing Assignment
- September 30-October 3: Second-Round Interviews
- October 6-8: Final-Round Interviews
- October 10: Hiring Decision announced
All candidates will be notified via email of the status of their application on or before the completion of the search.
TO APPLY
To apply, submit a cover letter and resume here. The cover letter, addressed to Ashlynn Profit, should be concise, compelling, and include why you would like to work for Civic Nation. Applications will be accepted until September 15, 2025.
At Civic Nation, diversity, equity, and inclusion are directly aligned with the fundamental belief that people are inherently capable but often lack opportunity. We know that a diverse workforce allows us to see problems in more nuanced ways, creating the thought leadership needed to fulfill our mission and reach our goals. Civic Nation is an equal-opportunity employer and welcomes people from all backgrounds, experiences, abilities, and perspectives to apply.
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